I'm a diehard Coke fan. If I could help it, another Pepsi product (besides Diet Dr. Pepper, a girl's gotta live) would not pass my lips. This Coke campaign that was done in Australia a few years ago was executed so well, and it's an amazing idea! Coke Australia produced Coke bottles with Australia's 50 most popular names printed on the labels nationwide, without issuing any kind of statement. After weeks Coke addressed these new bottles, having already produced tons of social media buzz, all independently and privately shared by their consumers! We learned about it in my PR and Sales Promotions class and the whole time we were watching the video I couldn't help but think that I wanted one!
Isn't it so smart?
Also, because I keep up with celebrity news (super cool of me, I know), I do find it kind of funny that Taylor Swift is the new spokesperson for Coke while One Direction (namely, Harry Styles) are the spokespeople for Pepsi...hmmmm